Urban Outfitters Infuriates Veterans with New Clothing Line

Updated: September 3, 2013

Editor’s note: Proving the strength and power of the Veteran Community, Urban Outfitters has recently pulled their military patch clothing line after tremendous pressure from people such as yourself. A statement on their Facebook page reads: “Thank you for your comments and we appreciate you bringing this to our attention. It is never Urban Outfitters’ intention to offend our customers. We respect the military and value our nation’s veterans and those in active duty. Although the use of military insignias is common practice within fashion industry trends, we understand your concerns and will remove the Standard Cloth Patches Blue Vest from our website.” The link has been changed and now, in place of the vest that once bore a 3/75 Ranger Battalion Scroll, exists only this picture:

Great work by the Ranger Up Nation and the Veteran Community to make a loud noise in the face of blatant stupidity.

By Kerry Patton

Urban Outfitters, the hip clothing line, just released new apparel consisting of US military patches. For many Americans, this seems harmless. But for those who served, it’s a smack in the face. UO_Ranger_patch

The military uniform represents a nation’s history and honors those who served in specific units. Each uniform worn by US service members carries some form of insignia. That insignia represents valor, those who fought before us, and the camaraderie founded within.

Not every American deserves to wear the uniform of our Armed Forces let alone its variants of military insignias. Only those who served in specific units deserve such rights.

Many frauds have been discovered in the United States. In fact, Stolen Valor laws have been passed in an attempt to preserve the honor of those who served. Yet for whatever reason, Urban Outfitters is facilitating, through its newest fashion line, its customers to steal the valor of those who actually served.

As a veteran, I would never think about wearing the 75th Ranger Regiment scroll. I was never a Ranger and only those Rangers who served in that unit deserve such right. Then again, I never served in “The Big Red One,” hence I would never wear that patch, either.

But anyone can now wear such patches by simply going to Urban Outfitters.

Many veterans like me are outraged.

Veterans struggled to earn the honor to represent the units we were assigned to. And yes, struggle is the appropriate word here. We work our asses off to enter specific units. Many of our brothers fighting in such units died wearing these patches.  Yet for whatever reason, Urban Outfitters, feels a need to grant others the freedom to represent something they never physically fought for.

Urban Outfitters is stealing our valor, and many of us veterans are furious.





  1. Wardy

    September 3, 2013 at 8:52 pm

    This is the biggest load of crap I have ever seen. The only thing that I can understand from this story is that no one there ever served. If you didn’t serve in a unit, much less an elite unit, you have no right to wear the patch. As a vet, I will do everything I possibly can to convince non-vets not to patronize Urban Outfitters, and I would encourage everyone to boycott Urban Outfitters. Nothing less than the promotion of stolen valor.

  2. Chris Alexander

    September 3, 2013 at 9:08 pm

    Sad thing is they been doing it for awhile now. It’s burned me for years. Good thing someone that can’t bring alot more attention than me saw it.

  3. Matt

    September 3, 2013 at 9:10 pm

    They took the blue vest with the scroll down, but left the others…

  4. Instinct

    September 3, 2013 at 9:11 pm

    When I worked at a bookstore (Yep, former military conservative in a bookstore – it got interesting) saw a young guy, 20 something, wearing a shirt with the Ranger tab on it.

    Asked him what unit he was in and his response was “Oh, I’m not stupid enough to join, I just thought it looked cool. Hey, where’s the Sociology section?”

    My reply was “Smart fucking guy like you should be able to find it without the help of a stupid vet like me.”

  5. Eleos

    September 3, 2013 at 11:04 pm

    As Matt pointed out, they took down the blue vest with the aranger scroll but left the others. The jean jacket with the Air Force and Army Staff Sergeant patches is still there (or was last I checked).

  6. joseph

    September 4, 2013 at 6:40 am

    anyone can buy those patches, its not urban outfitters fault that the military let these patches sell on the street. i can go right now and buy a ranger tab, special forces tab, whatever. its completely legal. if these veterans are offended they call they congressman and try to tell them to stop selling them, but it ain t gonna happen. the military let this happen. the military should treat these tabs and patches like sensitive items, instead they let anyone have them. go ahead urban outfitters sell all you want, it dosen t bother ne

    • John

      September 6, 2013 at 9:36 am

      I guess bad spelling and grammar don’t bother you either “joseph”. I can go buy a police uniform and patches for my local PD does that mean I should wear it around? The fact of the matter is it is disrespectful to wear something that you aren’t a part of. You sir can go kick rocks

  7. JoeC

    September 4, 2013 at 12:38 pm

    I just wandered over to their site to see what they were selling. OMG. I submit for Douche of the Week anyone that would wear that crap anyway. Talk about dressing like a tool. And they have Air Force SrA rank on one side of a jacket and Army SSgt on the other side. I say let them sell what they want so the vets have more people to make fun of. What a joke.

  8. John Lu

    September 26, 2013 at 11:00 am

    Thanks to Urban Outfitters for making that Blue Vest with standard cloth patches. The vest was so cool but it seems like it is not approve to every Armed Forces, because of simulating the uniform of a true military uniform. Anyway, it is a nice vest! PlatinumSouthStore.com

  9. emily

    December 26, 2013 at 2:51 pm

    And they don’t even offer a military discount.

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