The Butt Hurt Locker

Updated: May 17, 2015

By SGT Awesome

In the past month my newsfeeds have been inundated with veterans bitching and moaning or even threatening violence simply because their feelings were hurt or their image was insulted.

Whether it’s someone stepping on the flag, some reporter calling us ticking time bombs, females getting considered for combat arms, or the final straw that caused this rant:


Under Armour made a picture of some dudes putting up a basketball hoop and staged it in such a way to be reminiscent of the flag raising on Iwo Jima on Feb 23rd, 1945 and slapped it on a shirt titled “Band of Ballers.”

Yet judging from internet comments it seems like the only thing keeping the veteran community from going full-on Baltimore is that being tough on the internet is just too convenient.

Is this what we’ve become? We spent the last decade and a half at war hating every single new politically correct bullshit power point that was pushed down on us and mocking anyone whose feelings were so easily hurt that they’d need something like a trigger warning but as soon as someone offends us? Well now it’s time to throw down (via internet comment of course)!

Hold your hypocritical horses there, Jose. You don’t get to spend your time representing yourself as a hard dicked, offensive, pull no punches, bad ass only to do a 180 when it’s your butt that gets hurt.

That’s exactly the shit we’ve been railing against for the last decade! Remember invading Iraq? Do you remember having to spend days upon days checking off SHARP/EO/Suicide Stand Down/Resilience/Etc… training before heading over? Fuck no. You got your MOPP gear, you got your rifle, and you got sandbags to protect your gunner if you were lucky.

Hit Afghanistan before the pull out of Iraq? Remember being the red headed step child of the military? No one gave two shits we were there which meant they didn’t give a shit about you. Did that offend you? Fuck no. We were there to kick ass and take names. Getting Iraq’s hand-me-downs just made us spit our tobacco chew that much further as we took it in stride.

At no point ever from Basic Training on does the military teach you to be a god damn whining pussy. Certainly I can think of no experience at war that one can learn this behavior either. So I question now why so many of us seemingly have become that which we spent so long railing against.

Is it the media? Should we make AFN more widely available maybe? (NEVER shake your baby!)

Is it a lack of necessity to be mentally tough that we allow ourselves to slip and become that which we once despised?

Is it simply blindness to what we are doing? Has 15 years at war and 15 years of being told “America loves the troops” finally saturated us so deeply that we can’t recognize a hypocritical thought when it comes to us?

We seem to think as though anything and anyone that has ever been in history that is military related is sacrosanct. Well… there must be a limit. Obviously if people satirized the 300 warriors at Thermopylae we’d get a good chuckle. Is our bias geographically or chronologically based? Is it a bit of both?

Regardless of where the line lay I am here to call it what it is: fucking bullshit.





Aren’t we supposed to be tough, bad ass killing machines? When did we require so many hurt feelings reports? I thought that was only for those lily-livered civilians or the PC police who we constantly mock. At no point should you think it is okay to inflict violence upon someone for hurting your feelings and at no point should you assume offense when none was intended.

The victim mentality is for the weak and if I learned one thing in my military career it is that you fuckers are not weak. You ARE the hard dicked, offensive, pull no punches, bad asses that you represent. You’ve been through the valley of death and you came back with a notch on your buttstock and a Clint Eastwood-esque sneer ready at a moment’s notice.

People tried to KILL you and you took it and returned fire because THAT is what it means to be a warrior.

People saying words or making t-shirts that we don’t like or agree with are not reasons for your blood pressure to spike.

People stepping on a piece of cloth likely made in China (regardless of its meaning) is not a reason to wish physical harm to another person.

If I can wear the flag to cover my balls without offense (which I literally am when writing this and that was without pre-planning) then people can certainly utilize their 1st Amendment rights (you know, of that Constitution you swore to uphold) to desecrate it how they so choose. It’s their flag too.

Stop being so god damned butt hurt about every little offense and use your energy for something worthwhile. Try using that energy to make the world a better place rather than trying to shout down every idiot or asshole who offends you. ButtHurt2

Hell, if you really want to do some good, call your old battle buddy. 22 veterans take their own lives every single day. Being tough on the internet is all fun and games until you hear that your old squad mate took his life.

Be today what 22 people yesterday wish you were.


Addendum: Under Armour has already pulled the t-shirt and apologized. Congrats guys, your whining was heard and your precious feelings are safe once again.




  1. Corbin

    May 17, 2015 at 5:17 pm

    How about the writer of this blog read the “flag code” found in title 4 of united states code. Section 8-d
    “The flag should never be used as wearing apparel.” It isn’t about being but hurt, it is about respect. We are always at war because some other country or group of militants disrespected us by destroying or bombing us. We should not be disrespecting anyone, but most of all our own people/country!

    • John

      May 18, 2015 at 1:58 am

      First off, where on the UA shirt did they print the image of the flag?

      Secondly, don’t attempt to quote the flag code as if it is law. It was never ratified, it has no legal base, and further there is case law against it because it infringes on free speech.

      You sir, need to do some more reading.

    • John

      May 18, 2015 at 5:12 am

      How about you read the Constitution Corbin. Then go back and re-read the 10th Amendment. Once you’re done, ask yourself if you see anything in there that says anything about wearing clothing similar to the US flag? You’re answer will be no, thus Title 4 of US Code Section 8-d is UNCONSTITUTIONAL!!!

  2. Max

    May 17, 2015 at 5:32 pm

    My issue wasn’t so much the imagery, and I also think UA meant no offense. The timing and lack of awareness is what stands out. The country is glossing over serious problems the current generation of veterans are facing, the VA is at best criminally negligent across generations of vets. The marketing is poorly executed and UA’s situational awareness was non-existent.

    • Tim

      May 18, 2015 at 11:56 am

      Nobody cares what your issue was/is. Sit down.

  3. Patrick Kerr Sr

    May 17, 2015 at 6:20 pm

    My .02 The images that come from war should remain just that. The guys that served, especially under fire, earned the right to have people remember what they did. When someone like me sees that image, the only thing that comes to my mind is the flag being raised at Iwo Jima. And thats the way it should remain. 5 or 10 years from now had this caught on, when a young child saw that, do you think the first thought that came to mind would be Iwo Jima? I highly doubt it. You blur these images with other associations and the powerful message it speaks is lost. There are things that came from each war that remind us what our military did. Iwo Jima image, the 1000 yd stare, POW/MIA. The current war seems to be “22”. None of these should be portrayed in any manner but the original intent. It needs to stay that way. And it is up to us, the current veterans to stand watch and do our best to ensure it doesn’t become blurred.

  4. Caleb

    May 17, 2015 at 9:19 pm

    Maybe you faggots should wake the fuck up. If you stood for something which you don’t, you would have a certain amount of pride and dignity in this country and its fought for history. The lack of respect and your ignorance will prove a downfall. Dont ever come down on a veteran for feeling pride and a sense of duty for what is right. If you dont understand that then you sacks of shit aren’t part of what’s worth fighting for. Sincerely, fuck you.

    • John

      May 18, 2015 at 5:14 am

      You said “faggots” Caleb. That’s a SHARP violation. sit down and take your computer based training all over again.

    • Totally not a troll

      May 19, 2015 at 5:33 pm

      Hello sir,

      Do you have a moment to spare to discuss the plight of grammar in today’s online discourse? If so please do kindly click my name.

      Cordially yours,
      The future of humanity.

  5. mikepeters

    May 18, 2015 at 12:36 am

    RUN, Squeakers, RUN!!!!

  6. Matthew

    May 18, 2015 at 1:31 am

    All these cry babies complaining about some civies disrespecting the flag and acting like it’s sacred when I know every single one of you hated being called to formation twice a day just to see the flag go up and down.

    So some illiterate, pansy, marxist disrespected America. So what? They are too afraid to fight us. Its an empty gesture. And one they are doing just to get a rise out of you.

    When they actually start trying to take away your freedoms, then get mad, then get violent. Otherwise, don’t feed trolls.

  7. doc gunner

    May 18, 2015 at 2:27 am

    You’re welcome…for the opportunity to post yaour opinion. Your opinion is wrong, but it’s yours. You don’t understand the difference between trivial butt-hurt and actual disrespect and insensitivity. So now, STFU.

  8. chine

    May 18, 2015 at 4:35 am

    honestly the writer is right, get over it stop looking for things to be butthurt when the first response to violence to other races is get over it it doesn’t exist. well in regards to art the shirt was meant to pay homage, the utmost respect for past glories, it is a common theme in visual theatrical, musical etc, arts.

  9. John

    May 18, 2015 at 5:09 am

    “Going full on Baltimore” I’m still laughing from that one and I read it 10 minutes ago. I’m going to steal it.

    Seriously though, you should be sentenced to at least 3.75 hours of EO powerpoint viewing for making such an insensitive remark about the heroes of Baltimore.

  10. Tim

    May 18, 2015 at 11:57 am

    You think skinned vets act like someone drew a picture of Mohammed or something.

  11. Peter J. Wall

    May 19, 2015 at 2:24 am

    Simply put February 1945 on a sulfur pit island with thousands of highly motivated enemy wasn’t any pickup basketball game at the park. That is why this parody fails to be funny and with it only pathetic.
    Under Armour, you have the right to print what ever you want but,don’t expect me or some other folks to buy your product.
    I thank those of you who are veterans, to be able to express my opinion.

  12. Imnvegas

    May 20, 2015 at 7:43 am

    I think everyone is missing the point. Many Veterans disagreed with the UA image. I also disagree with its use. I am a veteran with post-graduate degrees in Marketing and have worked in the field for most of my career. Even though I understand that the image was conceived to move merchandise, I do think it was poorly thought out. My main point is that we veterans complained to the company and they removed the product. The company did not have to listen. On the other hand Sgt Awesome can hide behind a pseudonym and complain about veterans complaining about something they did not agree with. We can all disagree and complain about each other because that is our right to do so. We are not killing each other over the subject of our disagreements. My panties are not in a wad, and I am not going to act like a whiny little bitch because someone did something, or portrayed something I did not like and I am not going to come gunning for them. I however am going to exercise my right to call them to the carpet for their actions that I do not like. You have the right to your opinion and I have mine also.

  13. James

    May 24, 2015 at 11:27 am

    There has definitely been a lot of controversy over this image. First of all it is just that, an image. Is it in good taste, well that is a matter of opinion and ones perspective as related to their own life experiences. I am offended, no, do I find it in poor taste, yes. But those are based upon my own life experiences and my personal beliefs regarding what should or should not be done. Advertisers and the like will always take their own form of license on these things, and for right or wrong it will happen. As a 34 year veteran I do find that I have opinions about the design. But for the sake of simply another controversial statement, I will say that the freedoms that I fought for are intact and hopefully will be for generations to come.

Get notified of new Rhino Den articles and videos as they come out, Also, find out before anyone else about new product launches and huge discounts from RangerUp.com, the proud parent of the Rhino Den.

  • Videos (The Damn Few and more!)
  • Military-inspired articles
  • MMA (and Tim Kennedy) coverage
Close this window

Join the Rhino Den / Ranger Up Nation

Read previous post:
A Challenge to the Flag Stompers — #PatriotChallenge

  By SCUBA As Americans, we enjoy freedoms and privileges that most people can only dream. I respect those rights...