By Kevin Wilson Readiness is one of those military buzzwords that...
RU Sponsorship Guidelines
We sponsor a lot of MMA fighters and get requests for sponsorship all the time. If you are seeking sponsorship, please follow these simple guidelines so you’re not wasting your time and ours:
1. The golden rule of RU sponsorships is that we ONLY sponsor military veterans and active duty personnel. If you have not served in the Armed Forces of the United States honorably, we will not return your request.
2. Be professional. If your email starts off, “Hey bro, I got the next Fedor in my gym and you’re an idiot if you don’t sponsor him” we won’t read any further. If you can’t take the time to write a thoughtful letter, then we won’t take the time to answer.
3. Be thorough. Don’t say, “Badass is fighting soon. Want to sponsor him?” The answer will be no. Tell us where and when the fight will be, who the opponent is, how much media coverage there will be, what kind of audience the fight will have, and most importantly, why it’s in our best interest to sponsor him.
4. Sponsorship is a two-way street. If you intend to take our money and shirts and run off into the distance, then don’t be surprised when we turn you down for a second fight. About 25% of the fighters we have sponsored did this and were perplexed when we said no to a second fight. If we’re going to sponsor you, then AT THE VERY LEAST you will take a picture in our gear and help spread the word about RU. Besides helping troops, the big reason we sponsor fighters is to show people our stuff who don’t know about us. You’re our ambassador for a night, so help us and we’ll continue to help you.
5. We do not generally sponsor fighters between fights. Unless you are a wounded vet riding a hand bike across the country like Nico Maroulis or Dan Gade, we only sponsor individual fights and no, we do not sponsor MMA events.
6. Don’t put us in a position to send you this letter:
Dear Manager X,