Operation GRIM: Grace in Maxim

Updated: March 18, 2007

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UPDATE: Good news: We have raised thousands of dollars for the Wounded Warrior Project!!!

Bad news: Maxim just went through a major restructuring so they have all NEW editors. We need to make our case to this new leadership! We at Ranger Up are taking control of the email address to ensure that nothing gets lost this time around! Please send email to [email protected]!!!


Please rally one more time for our Wounded Warriors and send the email!!!

(Nick’s Note: I am longwinded. With that in mind and the fact that a lot of our readership are Army 11-Bang-Bangs and Marine 03s, I will put an executive summary at the beginning. Thanks in advance for your support!)

Executive Summary

1. We need to take care of our wounded troops.

2. The government is not capable of doing so.

3. The Wounded Warrior Project is.

4. Grace is hot.

5. Tim Kennedy is a badass fighter.

6. Ranger Up made a kickass shirt for the Wounded Warrior Project. Allof the proceeds from it go to the WWP.

7. Maxim is the coolest magazine ever.

8. If we put Grace and Tim in Maxim, we will:

a. Raise awareness for the WWP.

b. Raise money for the WWP.

c. Get a really hot chick in Maxim through the efforts of the military and patriotic community, which let’s face it, is pretty freakin’ cool.

9. You can help by:

a. Sending an email asking Maxim to put Grace in at [email protected]

b. Buying the WWP shirt.

c. Emailing this page to your friends either using the send to a friend link at the bottom or cutting and pasting the url.

d. Just straight up donating a couple bucks to the WWP. Give $5 if you want to – it all helps.

e. Posting this (with the banners on this page if you like) on your blog, website, or myspace page!

f. Calling in to your favorite talk radio show and telling them about OPERATION GRIM! Remember that Fridays are open call days for most major talk radio programs.

(Nick’s Note: I will now launch into my full diatribe.)

The Ranger Up Serious Monologue

Our nation owes everything to the brave men and women who have the courage to step into harms way time and time again so that we may live peacefully here at home. As we all know, many of our nation’s heroes have paid for our freedoms with their lives. Many more still have come home with life-changing injuries. These men and women lay injured in our nation’s hospitals or have finally transitioned home – into lives significantly altered. People that were once the finest of athletes with the best employment prospects find themselves worried about how they are going to adapt into their new lives – how will they work, exercise, live? As many folks we’ve spoken to that have undergone major operations such as amputations have said – even getting up in the morning takes planning. Nothing is easy anymore.

Moreover, we know that the government is failing our men and women in this regard – Walter Reed’s recent incidents are just the tip of the iceberg. Other hospitals are worse, and once our soldiers, marines, sailors, and airmen are released from active duty, they have even less support. We’re not conspiracy theorists and we don’t think anyone is out to hurt our servicemen, but the government is a huge bureaucracy, and as anyone who has ever tried to fix their pay in the military system knows, bureaucracy does not equate to efficiency. As such, we at Ranger Up strongly support organizations like the Wounded Warrior Project.

What is the Wounded Warrior Project?

The Wounded Warrior Project is a nonprofit organization full of American patriots, many of them former servicemen and women, that is fighting to do something to help our wounded heroes. Their mission is “to raise the awareness and enlist the public’s aid for the needs of severely injured service men and women, to help severely injured service members aid and assist each other, and to provide unique, direct programs and services to meet their needs.” In short, they are a motivated and lean organization that truly cares about our armed forces and is doing everything in its power to see that each and every wounded hero has the opportunity and tools to excel in every facet of their lives post-injury.

Ok – So what do you Ranger Up clowns have to do with this?

We’re not a huge corporation, and even though we are growing at an amazing rate thanks to your support, we’re still a handful of current and former soldiers working our butts off, so we aren’t in a position yet to donate in a meaningful way to the cause as a corporation (we do give on an individual basis), but we knew we needed to help. So we tried to figure out what we had available: 1) www.rangerup.com, a great platform to get the message out and 2) Our buddies – the guys we served with – the guys we’ve met in person or online – and the patriotic Americans that support the Armed Services. We realized that the military, its veterans, and it supporters make up the most powerful network in the world because we can come together faster and with stronger execution than any other entity if there is a need.

With that thought in mind, we reached out to Matt Burden at www.blackfive.net and Mr. and Mrs. Greyhawk at www.mudvillegazette.com, and inquired about whether they would support a little idea we had to raise awareness…They agreed.


So what’s the freakin’ plan? Simple. As anyone who is a Ranger Up fan knows, we are sophomoric idiots. We like beer, hot chicks, the Armed Forces, mixed martial arts, beer, and hot chicks (did I mention hot chicks and beer?). So we got the crew together, drank some beer, and identified the key ingredients of the plan:

1) Hot chicks – you guys know by now that we can’t do anything without Grace – especially if it involves asking her to take her clothes off…

2) Mixed Martial Arts – When he heard about what we were trying to do, undefeated International Fight League Fighter and Iraqi Veteran Tim Kennedy also came on board.

3) T-shirts – The OPERATION GRIM T-shirt. All the proceeds go to charity. Not $1 per shirt. Not $5 per shirt. Every nickel of profit from these shirts will go the Wounded Warrior Foundation. We’re only recovering the cost of the shirts and printing – no labor costs – no secret squirrel fees!

4) Milblogs, Radio, Newspapers – Led by the aggressive efforts of Blackfive and Greyhawk, we have started an awareness blitz. We’re letting millions of soldiers, sailors, airmen, marines, vets, and patriots know about this opportunity to support our wounded troops. In fact, we feel so strongly about this that we will link to all blogs that place a permanent* link to the Operation Grim page on Ranger Up. 

*Permanent = until Operation Grim’s mission is accomplished.

And Finally, the Mission:

5) MAXIM MAGAZINE. GRIM stands for GRACE IN MAXIM. I received the first American issue of Maxim Magazine in April of 1997 for free in my barracks and thought it was the coolest mag I had ever read. And you know what? Everyone else did too. Since then I (and everyone else I know) have found ourselves reading MAXIM during training exercises, throughout deployments, and when we are generally just sitting around the barracks. It has simply become an essential part of military life. In my estimation, whether it has been through military articles, free mags to deployed soldiers, or just general good humor, Maxim and its sibling Stuff have always supported the troops. We’re gonna ask them to do it one more time.

We want them to put GRACE IN MAXIM.

We all know she’s hot enough.

We’re providing Maxim with some awesome pics of Grace and Tim modeling the OPERATION GRIM gear (and of some where Grace is just being hot).

Maxim can give the Wounded Warrior Project the exposure it deserves.

Beyond the exposure, we can raise a ton of money for WWP if a bunch of great MAXIM fans come online and buy the OPERATION GRIM SHIRT!


1) Send an email to Maxim at [email protected] and let them know we need their help. A personalized letter is best, but you can simply paste the form letter below:

Dear Sir or Madame,

I am writing to inform you that we in the military community are strongly urging you to support OPERATION GRIM and PUT GRACE IN MAXIM in order to raise money for the Wounded Warrior Project which supports badly wounded soldiers from the international war on terror. We are not asking for charity – we are asking you to put a gorgeous girl and an undefeated MMA fighter and Iraqi vet in your magazine in order to support a tremendous cause. As you are receiving this, millions of active duty, reserve, national guard, and veterans of the Armed Forces are awaiting your decision. You can read the whole story at: http://www.rangerup.com/operationgrim.html.

Thank you for your consideration.


YOUR NAME (for the love of all that is holy, actually put your name here!)

2) Send this page to a friend – either by using the link at the bottom of the page or copying the URL and emailing it to everyone you know. Please – spread the word!

3) Buy the Operation GRIM Shirt!

4) If you don’t want the shirt, go directly to the website at www.woundedwarriorproject.org and donate some money.

Thanks for your support.

Nick, Brad, Dave, Tim, Grace, BMF5, The Greyhawks, and The Wounded Warrior Project

Special thanks to Bill at 21st Tactical for supplying us with tons of support and a small arsenal for the photoshoot!



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