2013 Media and Why We “Ducked” the Story

Updated: December 28, 2013


By RU Twisted

This last year has served as further proof that most of what passes for news in this country is nothing but a marketing campaign. It seems quite ludicrous, as we look back, what was considered “big story” material and what was not.

Take for example the recent hubbub over the show Duck Dynasty and the supposedly inflammatory statements made by its star. None of us here at The Rhino Den have written about it yet (despite it being a wildly popular topic), and there is a very solid reason for that.

Namely, that it doesn’t matter.

In fact, the very reason why it doesn’t matter is a much more important story than the story itself. The psychology behind why it was a story should give more than a few of us pause for concern.

Consider what all the fuss is about: a star of the show made a comment—after being prodded to make a controversial statement by a reporter, mind you—that had something to do with homosexuality. This comment was then spread like wildfire through the interwebs until A&E, the company which owns the rights to and produces the show, stated that the star would be put on some sort of suspension.

People on all sides of the debate subsequently lost their collective minds.

My question resulting from this is: why?

Let me be frank and state that a star of a reality show—or a reality show itself—has as much relevance in my life as the guy on the street corner shouting about the end of the world (probably less relevance, to be honest; the doomsday preacher could be right…?). Not an ounce of my being is in any way compelled to change my worldview based on what is said by some millionaire businessman who has his own television series.

But here’s the reality of the situation: no one else’s opinions are changed, either. I would be willing to wager a substantial amount of money and say that not a single individual had an epiphany about their opinion on the topic of homosexuality after either the star or the parent company made statements. If anything, they just shouted their already-held opinions louder.

morganSimilarly, we had a number of quotes from that stellar source of journalistic integrity called Piers Morgan that were directed in opposition to those who support the Second Amendment of the United States Constitution. Pro-gun journalists proceeded to slobber all over themselves in trying to respond to what the CNN host said, never understanding that they were part of the ruse.

The scam being, of course, that CNN—just like A&E in the kerfuffle with Duck Dynasty—is laughing all the way to the bank. While pundits do cartwheels and drool over non-stories, these networks cart truckloads of cash to the bank from advertising revenue drawn due to controversy that they manufactured.

Think about that for just a moment.

As bloggers, talking heads, and arm chair quarterbacks raise their blood pressure to shout down some fool on television, the people who own the whole show are lighting expensive cigars with $100 bills because, hey, they can—their revenue stream is through the roof from people who think these idiots matter.

News flash: they don’t.

I could write extensively about why some British snob journalist and a duck hunter don’t hold any relevance in my life, but there is a factor far more important than what I believe and am influenced by. Namely, that they don’t hold any sway over anyone else, either.

For example, do you think that any legislator at any level—state or federal—ever changed their vote on a gun law based on what Piers Morgan said? After working in the field of Second Amendment politics for a couple years, I can assure you they did not. Media talking heads are not voices of change—they simply exist to bolster what is already believed.

The same can be said for the Duck Dynasty nonsense. Again, does anyone truly believe that someone had a change of heart regarding their views on that particular subject based on what the star of the show said, or on the response from the network? I think not, and you would be hard-pressed to come up with evidence suggesting otherwise.

Keep also in mind, in the case of A&E and their supposed “suspension” of this guy, if you don’t think that was all planned in order to garner more viewers for their most successful show, then you are the rube.

Media is designed to sell. Without that, it doesn’t exist. Sometimes the product is a material thing like a car company’s latest offering or a certain beer; others it is to peddle the media itself, such as the case with the modern 24-hour news sources. Theirs is a goal of selling you on the notion that they are where you should be getting your information from and tuning into. Whether they do that through staunch agreement or vehement difference, they have succeeded.

2013 was a year that provided several examples of this very thing. As Duck Dynasty became the most discussed “news” story on Facebook….ever, Congress was voting on a bill that would cut the retirement benefits of our Nation’s warfighters as welfare remained untouched. That story was largely ignored because, hey, who wants to hear about Veterans when we can shout about a manufactured battle between gays and Christians, right?

Personally, I don’t like writing about either one of these stories. I chose to do so, however, to simply say this: ask yourself some hard questions about what you are taking in to your brain on a regular basis. Ask yourself why they matter. If you are upset about what Piers Morgan or Sean Hannity or any number of other TV Boobs says, why? Those crafting the laws that deeply affect your life don’t care—why should you?

This was a year that added to the heaping mountain of evidence proving that the modern media exists for one reason and one reason only—to sell you, the consumer, something that relates to profit for a group or entity that cares not one little bit about how you feel. Their only concern is that you pay money for whatever it is they are hawking and do so often.

Let’s make 2014 a year that allows reality television and worthless talking heads less intrusion into our thought processes.




  1. Dustan

    December 28, 2013 at 12:09 pm

    I like how you just had to throw in your own politically leaning comment about how welfare has remained untouched, which isn’t necessarily true but you stay classy Ranger Up. I was really feeling this article until you threw in a little political agenda barb.

    • John

      December 28, 2013 at 12:39 pm

      Hey Dustan, how about you stop being a faggot. Show me one, just one blog, news outlet, celebrity, individual, anything on the internet that doesn’t have a political agenda. Everybody has one, the only people who make me mad are those who sanctimoniously claim that they don’t have an agenda like those left wing loons on PBS.

    • clayton

      December 28, 2013 at 12:43 pm

      @ Dustan…well, it is the truth. If you don’t believe it, do yourself a favor and read the recently passed bill. It is only 72 pages.

    • Jesse

      December 28, 2013 at 1:00 pm

      Since more and more vets will be going on welfare with the reduction in retirement benefits, this may be a good thing…

    • Mr. Twisted

      December 28, 2013 at 1:17 pm


      Please enlighten us as to how, exactly, a comment about welfare remaining untouched is a “politically leaning comment.” I am honestly curious.


      December 28, 2013 at 10:03 pm

      I dont see it as a political statement or view at all! I see it as a FACT! So your argument is null and void! How about YOU stay classy and WAKE THE HELL UP!! Happy New Year! 🙂

  2. John

    December 28, 2013 at 12:35 pm

    You’ve got to play by the rules. Ranger Up needs a good scandal to increase readership. Sexual scandals are always a winner! Why don’t you guys give it a shot?

  3. Joe

    December 28, 2013 at 12:37 pm

    Good read! It’s this type of manufactured crisis that keeps those in power from being exposed as the do-nothings they are. And Dustan, if you don’t think welfare fraud should be addressed before we take away retirement pay from those who served then you are definitely part of the problem.

  4. Alex

    December 28, 2013 at 1:34 pm

    Great article!

  5. Jeff

    December 28, 2013 at 3:55 pm

    Actually John, I don’t see the reason for calling Dustin a faggot if you disagree with him, and besides he is at least partially correct. It may not have made the final cut but approx. 40 Billion was proposed to be cut from Food stamps or whatever they call these days. As a Vet I agree that it is reprehensible to cut benefits to those that served and need assistance. But his article was on the money about the media.

    • John

      December 28, 2013 at 5:25 pm

      I may have been misinterpreted. I didn’t mean faggot as in “shit-stabber” I meant faggot as in “being a pussy.” Specifically I was referencing the humorous line from the opening of the movie OLD SCHOOL.

      To your second point, I couldn’t disagree with you more. Welfare is absolutely disgustingly immoral in any form. It is incompatible with a free society. Social Security, Medicare, Medicaid, Foodstamps, it all has to be eliminated if we hope to one day be a free country. I realize my views on this issue are seen as radical by many, but my views closely align with those of other radicals such as Ben Franklin and Thomas Jefferson. So go line up at the dependent trough and pig out you parasite.

      • chad

        December 30, 2013 at 11:10 am

        If they want to eliminate social security, I want my money back. Ive paid into that system for about 18 years. So I want the money I have paid into it back first.

        • John

          January 2, 2014 at 10:10 am

          Considering we’re 16 Trillion dollars in debt, it’s safe to say that the money you put into Social Security over the past 18 years was already spent before 1978.

      • Scott

        December 30, 2013 at 11:33 am

  6. Jason

    December 28, 2013 at 6:56 pm

    It’s all just a huge fucking PR stunt anyway. Who gives a flying fuck about some one’s ignorant ass opinions based around misguided faith.

  7. CPT_DAC

    December 29, 2013 at 3:27 am

    He said boobs… heh ( o )( o )

  8. Stanley

    December 29, 2013 at 12:37 pm

    Oh. How insightful.

    a self serving blog designed to draw attention to yourself about how terrible it is that others have manufactured news in order to draw attention to themselves.

    The big issue with the Robertsons and A&E was the fact that a tiny little whiny minority tried to silence one of the few decent shows on the air today. When you grow up and have kids, you’ll understand what a cesspool modern entertainment is and how hard it is to find something positive you can watch as a family.

    • Mr. Twisted

      December 30, 2013 at 11:28 am


      Your line “When you grown up and have kids…” was a good laugh for this morning. It wasn’t funny in the way you intended it, but it made me laugh nonetheless.

      It was, how you would say, “insightful.”

  9. JP

    December 29, 2013 at 2:53 pm

    It worries me that the world can get up in arms over what a religiously grounded back woods hick says about homosexuals, but no one gives a damn about the veterans that will be kicked out of the military during the upcoming separation boards and impending RIF. That’s what we need some news coverage on.

  10. Carol

    December 29, 2013 at 9:21 pm

    John, you must not work for a living. Otherwise you would know that one pays into social security and Medicare. If one could have invested the money paid in, one would receive more money than social security received. Sorry they are not hand outs or government benefits. Perhaps you receive Medicaid or welfare or food stamps, then yes, you receive handouts, John, and taxpayers are paying for your handouts. Your government stole from social security. Also, people pay for Medicare every month when they are covered. Your handout, Medicaid, is not paid for by you.

    • John

      January 1, 2014 at 8:37 pm

      Let me give you a little history lesson. Social Security was started by FDR in the 1930’s because they wanted socialized medicine but they knew the American people wouldn’t go for it at that time. So they set up Social Security to get people used to being dependent on the state. They figured they could come back and introduce socialized medicine once people were used to the government having a bigger role in their lives than it ever had up to that point in our history. It was highly controversial at the time in a way similar to Obamacare now because it violated fundamental American principles. Social Security is socialist in its nature and if you support it that’s fine, just understand that you are supporting socialism.

      If you retire at 65 and die at age 70, then you paid in a lot more than you got out of the system. However if you live into your 80’s like most Americans these days you will be robbing the youth of this nation. Social Security and Medicare are welfare, they are just a little more disguised and convoluted than food stamps. It is also a retirement system that citizens are forced into against their will. Forcing someone to participate in a crappy retirement plan against their will is not what I call freedom.

  11. Jeremy

    January 4, 2014 at 11:32 am

    All I know is that I was medically retired through ides after 16 years and 9 months. I am unemployable, rely on my va retirement benefits and my social security disability to LIVE. I have Tricare for retirees and PAY every month for Medicare. My bee snatch of an ex wife left left me for my brother and marriage ensued causing even more money to be deducted from my income via slanted child support that she undoubtedly uses for non-child expenses. I am one financial problem away from holding a sign on the street corner. I could care less about the slight of hand enacted by all forms of media to take Americans lemming eyes off of the real stuff happening in our country. I’m no conspiracy theory nut job but the writing is on the wall. WAKE UP PEOPLE we served this country with integrity and honor and when the political scat hits the fan we are among the first to be thrown under the bus by politicians who should have been voted out a decade ago. Problem is most people who vote cast said vote base on what’s “cool” and “trendy” and what the fools in Hollywood tell them to do. People like me are in dire circumstances and at the whim of these douche canoes. While people talk big talk, and say how much they love and support our troops and veterans I have yet to see anyone put their money where their mouth is.

Get notified of new Rhino Den articles and videos as they come out, Also, find out before anyone else about new product launches and huge discounts from RangerUp.com, the proud parent of the Rhino Den.

  • Videos (The Damn Few and more!)
  • Military-inspired articles
  • MMA (and Tim Kennedy) coverage
Close this window

Join the Rhino Den / Ranger Up Nation

Read previous post:
UFC 168 and RU Fighters in 2013

  By SGT Awesome On December 28th, 2013 the UFC will finalize an insane year for the premiere brand of...